Uf dehactetss

kul dhased red

hal wat

AWAKE AND MOVING FAST!

This handsome fibre container is working full time for its product. Note the handy, easy-pouring spout that permits the user to measure the quantity of color powder required. Canco specializes in this business of pepping up sales through modern containers. Write today and discover how easily you can enliven your package.

104 H MICHIGAN AVENUE,

Is your product dozing too compla- cently on some dealer's shelves? If that is the case, look to your package —it may be napping on the job. It probably lacks spark, get-up, display- value, salesmanship —all the things that a Canco container can give your product.

SALES APPEAL IN ONE EASY LESSON!

This quality enamel gained extra selling power simply by changing from a paper labeled can to a brighter, more colorful, lithographed can. Do you know how inexpensively you can make this profitable change in your container?

Canco has an economical answer.

AMERICAN CAN COMPANY

230 PARK AVENUE,

CHICAGO

WORLD'S LARGEST MANUFACTURER OF METAL AND FIBRE CONTAINERS

DISPLAY TO SPEED SALES!

How to display 12 different per- fume odors and have adequate dealer’s stock within easy reach on the counter! That was the dif- ficult merchandising problem suc- cessfully solved by this brightly lithographed display. The glass front exhibits the different per- fume vials to advantage. The slid- ing trays in back hold six of each perfume odor. Sales are made easier and faster. Another suc- cessful display by Canco.

NEW YORK, N. Y. 111 SUTTER STREET, SAN FRANCISCO

SOME PACKAGES are merely pretty designs . . . they look swell on milady’s

dresser, or on a shelf in the bathroom cabinet » » » But when it comes to con- venience they are too large or too small ... they slip from between soapy fingers ... their closures fail to seal or stick to the threads of the containers » » »

Phoenix C T Caps will remedy that final detail... they seal securely, remove easily.

PHOENIX METAL CAP CO.

2444 W. SIXTEENTH ST., CHICAGO * 3720 FOURTEENTH AVE., BROOKLYN

SEPTEMBER 1937

MODERN

PACKAGING

D. E. A. CHARLTON, EDITOR

C. A. BRESKIN, PUBLISHER

VOLUME 11

Courtesy Western Union

NEXT MONTH

House-to-house sampling has grown to astounding proportions. So has samp- ling by mai. and messenger. Next month, MODERN PACKAGING pre- sents a study by the Institute of Package Research of present-day sampling meth- ods, analyzing the various constructions and devices available for sampling and suggesting wider uses and greater ef-

fectiveness for the sample package.

MODERN PACKAGING

NUMBER 1 SEPTEMBER, 1937

Super Markets and the Packager—A Survey.......... 35 Consumers prefer “Visible Contents’ Package......... 44 OE 6.0 acne G keane auureere teed bldexas 46 Bottle, Cap, Label—AIlll Better..................000. 59 Atkins Helps Dealers Capture Quality Market........ 54 Gallery of Advertising Displays................0.005 58 The Transparent Display Takes on New Functions....... 60 High Speed Bottling and Handling of Carbonated ee EEO OTC CTE ECR IIE: 65 Protecting Package Surfaces, Inside and Out.......... 74 Equipment and Materials................000c cece eee 89 Safeguarding Glass Containers. ..........2.20220000. 86 Plants and Personalities... ......6.ccccccccceececcen 88 ee ee eee meme er 99 Helping Consumers Say “Yes’............cccccecee: 08 Editorial Opinion ne ee OC ee eT ae OM cs 109 For Your Information... ..........cceecececececuceee 104 Decalcomania—For Packaging and Display............ 107 Index of Advertisers... .........ccccccececcccccee 190

a

wtthsend 2 oe

Published the 15th of each month by Breskin & Chariton Publishing Corporation, 425 Fourth Ave., New York, N. ¥.. Telephone Ashland 4-0655._ Western office, 221 N. LaSalle St., Room 620, Chicago, Il!. Telephone Randolph 6336. Publication office, Twentieth and Northampton Sts.. Easton, Pa. Also publishers of Packaging Catalog, Modern Plastics and sponsors of the Permanent Packaging Exhibit.

CHARLES A. BRESKIN ALBERT Q. MAISEL ALAN S. COLE

President Managing Editor Vice-Pres. & General Manager PERRY H. BACKSTROM ROLAND COLE R. N. KALB

Advertising Manager Associate Editor Production Manager

DANIEL R. LEWIS M, A. CLINE F, L. POSNER

Western Manager Art Director Circulation Manager Subscription $5.00 per year. Canadian, $7.00. Foreign, $6.00. Price this issue, 50c. per copy. Copyright 1937 by Breskin & Charlton Publishing Corporation. All rights reserved. Printed in U.S. A. Member of the Audit Bureau of Circulations. Member of Associated Business Papers. Acceptance under the Act of June 5, 1934, at Easton, Pa. Authorized October 7, 1936.

PRR SY RERREAAS Reser Sa ae.

a ae i ee

oO zg

me 7

- - - wrapped on REDINGTONS

ON’T let loss of moisture or penetration of atmospheric

moisture (humidity) make your product flat and flavorless—lose sales for you. Read how The American Chicle Co. eliminated these “twin enemies” of customer- approval.

Redington Engineers were called into consultation with American Chicle’s own able staff. After much experiment the present package was designed ..... a hermetically sealed wrap that stands like a sentinel guarding the delicious flavor of Dentyne.

So tight, however, was this moisture-proof seal that still another modern device was necessary—the Easy Opening Tape—a “gadget”’ long familiar to the Redington Engineer- ing Staff.

300 PER MINUTE

HERMETICALLY SEALED!

to be ever-fresh

yet it’s easy to open- - -

CANDY Coarep GUM

Other Redingtons Do Other Work for American Chicle

In addition, other Redington Machines are in the Amer- ican Chicle Co, plants . . . cellophane wrapping Tempters . . . wrapping Chiclets and their foreign product, Chiccos (“1-2-3”) . . . cartoning and Cellophane Wrapping the 5¢ size of Chiclets . . . wrapping penny sticks of Beeman's Gum and Dentyne.

Speed and economy of production were equally im- portant factors in designing the Dentyne wrap—and the Redington Wrapping Machines came through..... the complete wrapping job, including the Easy Opening Tape, being done at the rate of 300 packages per minute.

Today a battery of Redingtons for Dentyne are oper- ating in American Chicle Co.’s Long Island planttotake care of this product’s steadily increasing sales.

Redington Packaging Machines are handling other special moisture-proof packages ..... Junket and East- man Kodak Film..... in both cases preventing atmos- pheric moisture (humidity) from getting in and ruining the product.

And there are still other types of Redingtons doing equally efficient jobs, such as for Cartoning, Carton Sealing, Cellophane Wrapping. Further detailed in- formation will be gladly sent upon request.

for CARTONING « CELLOPHANE WRAPPING « CARTON SEALING

REG. U.S. PAT,

A. ©. M. CLAY COATED CARTONS

and carton board can help you add tremendously in- creased merchandising power to your products. Your cartons fashioned from this snow-white, better bending board will have outstanding brilliance of colors and varnish. They’ll be smoother, stronger, more rigid. Shoppers will be quicker to appreciate the quality and value of your product. *Consider also, ACM Clay Coated JUMBO CARTONS ... the favorite display units of many retailers. These giant replicas of your product are extremely efficient sales- makers. Specify ACM Clay Coated board for your next carton job. It’s tke only Carton Board with TWO COATS of liquid clay! Double coating gives a better, smoother printing surface. Our staff of ex- pert designers will be glad to create a new sales get- ting package for you. Suggestions, samples and cost estimates cost you nothing. Write today!

AMERICAN COATING MILLS, General Offices and Mills + Elkhart. Indiana

CHICAGO OFFICE © WRIGLEY BUILDING NEW YORK OFFICE ¢ 22-EAST 40th STREET

MODERN PACKAGING

m in a comp

San Francisco, Calif. 420 Market St.

Toronto, Canada 137 Wellington St. West

The Chemical Labora- tory provides every fa- cility for the solution of packers’ chemical prob- lems, as well as for research and can plant control,

LABORATORY SERVI

THE Crown Can Laboratories are among the

finest and most modern in the country. They are unsurpassed in their completeness of equip-

ment and ability to serve.

These facilities are always available to users of Crown Cans to assist them in solving packag- ing and processing problems. A representative will gladly explain the many advantages that

Crown Cans and Service offer you.

Packers Cans for 1937 sold f.o0.b. Phila- delphia, Baltimore, St. Louis, Houston,

Madison and other selected points.

crown CAN COMPANY: PHILADELPHIA, Pa. ‘ST.LOUIS - HOUSTON - MADISON =

SEPTEMBER 1937

FOLDING NOVELTIES

A one-piece light weight package to hold a loaf of bread . . . in many colors . . . windows and doors that open . . . a de- livery wagon to cut out when the bread is used . . . here is a Warnercraft novelty package easily handled with our mod- ern facilities.

Equipped as we are for mass production on folding boxes as well as for intricate hand made boxes, we are able to devise and produce without bias the most effective containers by whichever construction is most economical and practical. Possibly we can help you in your packaging and merchandis- ing problems.

e

THE WARNER BROTHERS BRIDGEPORT CONNECTICUT 200 MADISON AVENUE, NEW YORK e¢ AShland 4-1195

MODERN PACKAGING

WARNERCRAET

THE FINEST WORD IN PACKAGING

SET-UP BOXES FOLDING BOXES DESIGNING SERVICE

COMPANY

aay OK DO) ae Pav lit Pi, ee Leet

qd SAMPLING

x “ _

cee > “0” ‘2

It all started prom a SAMPLE of Tobacco a

N insignificant sample of tobacco—brought back to England from Virginia in 1585 by Sir Francis Drake, and introduced for pipe smoking among Elizabethan courtiers by Sir Walter Raleigh—rapidly won the en- tire civilized world. From a trifling SAMPLE, tobacco pro- duction today approximates 4,000,000,000 pounds annually!

The art of SAMPLING has grown in importance through the centuries. In modern fields of merchandising, in carrying sampled and packaged articles to the markets of the nation, Kimble Glass Vials play a mighty important role. Manufac- turers of perfume and powders, laxatives and liniments, chemicals and cosmetics, find Kimble Vials to be ideal sam- pling agents and miniature show-windows to capture the fancy and preference of the shopping public—of dealers and jobbers—of medical and research men. Through well-planned sampling and attractive packaging in colorfully labelled and closured Kimble Vials, sales resistance dwindles, new interest is awakened, and valuable new profits are realized.

No sampling problem or packaging program can afford to overlook Kimble Glass Vials and their unlimited possibilities. Consult Kimble today and see how easy it is to adapt these strong, retempered, remarkably convenient vials to meet your specific requirements.

The Visible Guarantee of Invisible Quality « « «

KIMBLE GLASS COMPANY ...- VINELAND, N. J.

NEW YORK*: CHICAGO?+* PHILADELPHIA +* DETROIT** BOSTON

SEPTEMBER 1937 7

We can hela you, LOC « « « USE SIMPLEX BOXES

“An economical box that is folded from a blank with internal locks.”

Simplex boxes permit of economies in production. They save in setting up, packing, handling and storage.

Special boxes for individual customers are made for manufacturers in many different industries.

Stock boxes for hundreds of purposes. Save time, money and floor space.

Use Simplex boxes.

Trade Mark Made Under License in All Parts of The U. S. A. and Canada

Your Inquiries are Invited.

SIMPLEX PAPER BOX CORPORATION

LANCASTER, PENNSYLVANIA

“The Solution to the Set-Uya- Kox-Problem®

MODERN PACKAGING

13 Ways

Dennison’s Packaging Service Can Help You Increase Sales —

Here is a check list of Dennison's Packaging Services. Go over them with YOUR own problems in mind. See how MANY ways Dennison's long experience and technical skill can turn problems into profits for you.

[| BOXES

L] TAGS

[_] LABELS

LJ] SEALS

L_] PRINTED WRAPS

(Paper, Bronze, Foil, Transparent or Colored Cellophane)

[_] ENVELOPES [_}] COUNTER DISPLAY CARDS L] WINDOW DISPLAY CARDS ¥

L] WINDOW DISPLAY MATERIALS 4 (Draping and Semi-rigid)

L] WINDOW DISPLAY SETS L] WINDOW INSTALLATION SERVICE

(in conjunction with Window Display Syndicate)

[_] TELL-U-TAGS

[] PACKAGE ADVERTISING (Inserts, Gummed Labels)

SEND THIS CARD FOR YOUR FREE HANDY BOOK SHELF

— and let us send you at the same time actual samples of packaging ideas Dennison has created for products in your field.

Dennison eXlawufachwing Sy. FRAMINGHAM, MASS.

MUL TEE ian

ISE people keep their valuables in a safe deposit vault because it provides greatest security. Wise pack- ers seal their vacuum packed products with VPO Caps for the same reason.

These improved, one piece vacuum caps are exclusive with CCS. Sealing does not depend on vacuum alone. Ingenious indentations in the rim also lock the caps firmly in place. Sealing is doubly secure and dependable.

VPO Caps are also exceptionally easy to remove. They are not distorted in removal and therefore make an excellent reseal.

Any user will tell you that VPO Caps are “tops” for vacuum sealing. They can be applied at any desired speed with the CCS Inline Capping Machine. Write for samples.

CROWN CORK & SEAL CO. e BALTIMORE, MD.

a V4 World’s Largest Makers of Closures for Glass Containers BETTER S t All fc G F 0 BR Y0 Wy PRODUCT

SEPTEMBER 1937 9

Packaging that Converts GOODS into GIFTS

ade eee who pro- mote the sale of staple mer- chandise to the holiday trade know the reluctance of many shoppers to give “practical” gifts at Christmas time. Luxury or novelty items often seem to be the chief demand.

Today, through use of lustrous, colorful Bakelite Molded in pack- aging, utility products, as well as special holiday goods, are readily converted into genuine, fast-selling gift merchandise.

Boxes, containers and other pack- ages made from Bakelite Molded have the unmistakable appearance and “feel” of quality. When de- signed for dual use... first as a package. then as cigarette container,

peer

Fe :

BAKELITE CORPORATION, 247 PARK AVENUE, BAKELITE CORPORATION OF CANADA. LIMITED, 163 Dufferin Street. Toronto, Canada

BAK

“The registered

THE 10 MODERN PACKAGING

trade morks shown obove distinguish materials @onutactured by Bakelite Corporation. Under the copitol 8" is the

MATERIAL

Marlin Razor Blades in smart red and black Bakelite Molded gift box suitable for later use as jewel case, or other utility container. Molder, Auburn Button Works.

(Below) Gem Safety Razor in mottled brown case of Bakelite Molded. Molder, Mack Molding Co. (Right) Pioneer Belt and Garters in lustrous Bakelite Molded gift boxes designed for secondary use as ash trays.

@CCISTEREO ©. 8 Par. OFF.

OF

jewelry case or other personal con- venience ... they offer added sales appeal for gift use.

Bakelite Molded packages may be obtained in many standard types and sizes with wide color selection, or may be produced, economically, in practically any special size or shape, and in numerous colors and color combinations.

In the planning of holiday pack- aging, manufacturers and package designers are urged to consider the exceptional opportunities for ob- taining combined beauty and utility advantages through use of Bakelite Molded. Write for our interesting booklet 8C.“A Guide to Modern Packaging with Bakelite Materials”.

NEW YORK,

West Coast: Electrical Specialty Co., Inc., 316 Eleventh Street, San Francisco, Cal.

LITE

numericol sign for infinity, or unlimited quantity I symbolizes the infinite number of present and future uses of Bakelite Corporation's products®

A THOUSAND USES

SEELEY solved the problem

of the sittless shaker top

SEELEY CAN SOLVE YOUR PROBLEMS, TOO

4 ONS aS) ate ae cigeaee

SEELEY TUBE AND BOX COMPANY

8360 THOMAS STREET + NEWARK, N. J. .

Seeley manufactures a complete line of fibre cans (all-fibre and composite) for the drug, insecticide, chemical, food, textile, wire, baking and other indus-

‘ tries. Set-up and ‘set’ boxes for all purposes.

SEALS AND SEALING MACHINES

MODERN PACKAGING

Call it a creed or call it’a nutshell. It tells concisely what we believe seals ought to do, and what Alseco Seals have been designed to do. Alseco users will vouch for that and will tell you that all these jobs are done most efficiently and economically by Alseco Seals. ALUMINUM SEAL COMPANY, Department GP-7, New Kensington, Pennsylvania.

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Have you tried the New Game?

Up and down the breadth of the land package designers are having more fun than anybody.

They are combining Sanderson border bands

with Sanderson cover papers to produce some

of the most attractive and original packages ever

devised.

All you need is imagination, a pair of scissors,

and samples of Sanderson borders and covers.

We will gladly supply the samples. And don’t

say we didn’t warn you if your combination steals

an “All-America” Award.

Sanderson Products, Inc.

48 WEST 48th STREET NEW YORK CITY

Tel.: BRyant 9-4650

UNITED STATES DISTRIBUTORS

L. P. CHEEVER

Kendall Green, Mass.

CHICAGO PAPER CO.

80! South Wells St., Chicago, fil.

MATTHIAS PAPER CORP. 425 Arch St.,

Philadelphia, Pa.

JAPAN PAPER CO. 453 Washington St., Boston 109 East 3ist St., N.Y. C.

QUEEN CITY PAPER CO. 520 Broadway Cincinnati, Ohio

WILCOX MOSHER LEFFHOLM CO 25! Sixth Ave. South, Minneapolis

1A

NEW ZEALAND

EUROPE

DISTRIBUTORS of

SANDERSON FANCY PAPERS

PAPER SALES, Lid., {! King St., West, Toronto, Canada

Mexico

CHEVALLIER, BOUTELL & HOWE

25, de Mayo, 347, Buenos Aires, Argentine R. T. SERRANO, Jnr.

Pasaja Rubio, 34, Apartado 485, Guatemala VALENTING BURROWES & CO. Carrera la, Cali, Colombia

Lum C. VALE ae ~ Cuba EMEY Villalta (Ucayali) ng . ~~ Peru SIDNEY M. STA Apartado Postal 52, EP ian

-_ AGENCI 12, The Bund, Bos China

MR. S. DANT, P. O, Box 16l, Singapore

EMILE LEVY & COMPANY

18/21, Locarno House, Main & L eae Johannesburg, South Af ae sees

D. HAT WELL & COMPANY P. O. Box 1593, Cairo, Egypt

a & GOTCH, (Australasia) Ltd., Little Collins Street Melbourne, Victoria

GORDON & GOTCH, (Australasia) Ltd., Barrack & Clarence St. Sydney, New South Wales

VIVIAN GRANT, P. O. Box 978 Christchurch

GUSTAV MAUTNER, Hintzerstrasse 12, Vienna, Ill., Austria

TH. E. DE ROECK, Rue de Rotterdam 74, Brussels, Belgium

DR. R. BISICKY, V Horni Stronce 2323, Prague, Czecho Slev.

H. G. JORGENSEN, Cort Adelersgade 10, Copenhagen, Denmark

A. SANDERSON ET FILS, 20, Rue de Petits-Champs, Paris, France

H. SCHUBERT, Tirpitzufer 446, ~ Berlin, W.35, Germany 6. QIVA., Corso Roma, 92, Milan, Maly DEZIDER HALASZ,

Gajeva 2B., Zagreb, Jugoslevie NORDISCHE HANDELS UND INDUSTRIE,

Gesellschaft, Keninu lela No. 2, Riga, Latvia J. A. BORDA,

90, Strada Tonna, Sliema, Malta HENRYK STANDE & SYN

(Sub Agents)

Rakowiecka 33, Warsaw 1., Poland G. BOUCHE, (Sub-Agents—Levy & Co.

20, Praca do Municipio 10,

Lisbon, Portugal)

1, Quai Magne, Ablon-et-Seine, France MAX ZISMANN,

Strada Blanari 9, Bucharest, Roumania MR. A. H. POLGE,

N. Malarstrand 60, Stockholm, Sweden

J. HUNKELER, Wilkon, Canton Lucerne, Switzerland HEAD OFFICE AND WORKS

A. SANDERSON & SONS Perivale, Greenford, Middlesex, England

. ie i . ‘ » . Qi ve H - y ° 4 . ‘ : % © 2 _ ™ ‘ - - ‘ a ‘ ng a c 7 . ‘ . ' ‘ ‘i 4 © * . , re % b . ~ . : 1 ~ . J * * « 7 « " " i ~ } } . - FS 5 ot F . « . : , * . é i , ’ « e - se ! © ‘ at :. ‘ « is : 2 = e - - 7 « « . & . ‘ e . ? ~ ; . & | ‘ i - f Fi - t « * ‘ 7 P ae . ! f . e - 2 & « « i ; . é « ig ¥ F e . © . * i . = xe i . : 7 & * . © -€ ae . a . « ' . e. . « . -

ct MB ABE NM Bie i lp

That's a lot of grain, you bet!

That's a lot of fibre cans, too!

But Sefton could handle such an order with ease.

But what does that mean in terms of your business?

It means that we have the capacity to meet your re- quirements . . . that we have the varied machinery necessary to give every differing job the most efficient production that engineers can devise . . . that our costs are held to a minimum and our quality controlled by our staff of highly skilled engineers.

It means that we have won the patronage of literally thousands of firms . . . large, medium and small .. . who have made us what we are today. And it means that, to stay big, we must give you the kind of service, aid, and production that will hold your patronage.

You'll find a Sefton sales office located in or near your city. Check your classified phone directory under “‘Cans-Fibre’”’ or wire us and we’ll have a representative at your plant in twenty-four hours, or less.

Dutch Colonial Mansion or a Cape Cod Cottage both have for their end and aim shelter, comfort and happy living. Sim- ilarly, each cap above is unlike its neighbor yet all have the

same objective—protection to the product, efficiency, attractive- ness and convenience. By different routes they achieve those results, for each has been specifically developed to meet the na- turally divergent requirements of different products, different

sealing methods, different package ideas and different pocket- book needs. Hence, there’s a real advantage—to you—in coming

to Anchor for your closure requirements, where you can get unlimited choice and frank, impartial advice. ANCHOR CAP © CLOSURE CORPORATION, Long Island City, New York; Toronto, Canada. Branch offices in all principal cities.

ACKAGING aids of the first magnitude, helpful factors in the creation of outstanding packages ... packages that will prove star salesmen for your products...these are the advantages

that manufacturers and packers can expect from the use of appro-

priate styles and designs of Capstan glass containers. There is no

single factor that accounts for all this but a combination of excellent modern equipment, an experienced organization, care in manufacture and attention to details. Try Capstan on your next order for glassware; you will be pleased with the service you receive. CAPSTAN GLASS COMPANY, Connellsville, Pa. Associate Company, SALEM GLASS WORKS. Branch offices in all principal cities.

Once we HIRED A

DEMON salesman

He was a wizard. It seemed that all he had to do was walk into an office and three two-year subscriptions

for Modern Packaging would tumble into his lap.

No one knew how he did it . . . but it certainly caused lots of speculation. After a while the whole staff divided into twocamps. One side said that he was, most assuredly, in league with the Devil . . . had probably sold his soul to Mephistopheles for a mess of subscriptions. The rest stood out for hypnotism . . . said he just

looked them in the eye till they reached for their checkbooks. Finally, we put a snooper on his trail and asked the readers how he signed them up.

“That's simple,’’ they answered, ‘We've been waiting for years for someone to sell us Modern Packaging. We can't get along without its information and we're sick of trying to swipe someone else’s copy. So, of

course, we signed up!”

2% The demon having left our employ (he’s now selling Florida real estate) we thought it might be a good idea to ask you... . all and sundry . . . who've never been asked before. Why not subscribe to Modern Packaging NOW! You will sooner or later . . . so make it now. The subscription blank is

bound into this copy.

MODERN PACKAGING

425 FOURTH AVE. NEW YORK

MODERN PACKAGING

STAINLESS METAL FOILS

“THE UTILITY LINE”

Made in America

PROTECTION PLUS EYE APPEAL KELLER-DORIAN STAINLESS METAL FOILS

represent an assortment of distinctive qualities manufactured with the skill required to produce the unusual.

KELLER-DORIAN STAINLESS METAL FOILS

are Heat-Proof, Odor-Proof, Light- Proof, Vermin-Proof, Moisture-Proof, Brilliant-Proof.

KELLER-DORIAN STAINLESS METAL FOILS

—the Practical and Economical Gen- uine Metal Leaf Cover, made of only the Best Quality Aluminum of Uni- form Thickness.

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KELLER-DORIAN STAINLESS METAL FOILS

are manufactured in Stamford, Conn. Therefore, we are prepared and thor- oughly equipped for excellent de- livery service.

KELLER-DORIAN STAINLESS METAL FOILS

are attractively and completely dis- played in our 1937 Catalog which is at your disposal.

EMBOSSED STAINLESS METAL FOILS

“THE UTILITY LINE”

Made in America

The unique creations created entirely by Keller-Dorian, to- gether with the full assortment of delicate pastel shades and darker hues of foil colors, make 1937 EMBOSSED STAIN- LESS METAL FOILS the most outstanding and complete

embossed line on the market.

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KELLER-DORIAN EMBOSSED STAINLESS METAL

FOILS command attention—not merely passing fancy.

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The widespread demand for our unusual Embossed Foils conclusively demonstrates their popularity.

Our full and complete line of EMBOSSED STAINLESS METAL FOILS is also included in our unusual 1937 Catalog.

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KELLER-DORIAN PAPER CO., INC. 390 FOURTH AVENUE, NEW YORK, N. Y.

VELOURS

YEAR AFTER YEAR, BOXES COVERED WITH KELLER-DORIAN VELOURS ARE SELECTED BY THE JUDGES OF THE ALL-AMERICA PACKAGE COM- PETITION.

Exquisite colors only obtainable in KELLER-DORIAN’S VELOURS, together with their outstanding working quali-

© ties, merit the commendation bestowed on them by these awards.

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